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    • 20 May 2026
    • 6:00 PM - 9:00 PM
    • Holiday Inn 2224 Auburn Blvd, Sacramento, CA 95821
    Register


    Attracting & Converting High-Paying Clients: Stand Out, Book Big, Sell More

    With Makayla Harris

    If you’ve ever felt like you’re doing everything “right” but still attracting the wrong clients—or worse, getting ghosted this session is your reset button.

    In this 90-minute presentation, you’ll learn how to shift from chasing inquiries to confidently attracting clients who value your work and are ready to invest.

    What You’ll Learn (and Why It Matters):

    Position Yourself as the Go-To Photographer

    • Learn how to clearly communicate your value so clients see you as an investment not an expense
    • Walk away with messaging that attracts higher paying, aligned clients (instead of price shoppers)

    Elevate Your Website & Social Presence

    • Discover what subtle changes instantly increase trust and perceived value
    • Turn your online presence into a 24/7 sales tool that pre-qualifies clients before they even reach out

    Create a High-End Client Experience

    • Learn how to design a seamless, elevated experience from first inquiry to final delivery
    • Build trust and emotional connection—so clients feel confident spending more (and referring others)

    Sell Products That Actually Increase Your Revenue

    • Understand how to introduce printed products in a way that feels natural, not pushy
    • Increase post-session sales by offering meaningful, tangible artwork clients want to invest in

    Build a Referral Network That Works for You

    • Learn how to create strategic relationships that consistently send you ideal clients
    • Keep your calendar full without relying on constant marketing or social media hustle

    Shift Your Sales Mindset

    • Move from “selling” to serving so conversations feel authentic and comfortable
    • Gain confidence in pricing and presenting your work in a way that reflects its true value

    The Bottom Line

    You’ll leave with a clear, actionable approach to attracting better clients, increasing your average sale, and building a business that feels both profitable and aligned.

    No fluff. No guesswork. Just strategies you can implement immediately.

    Speaker Bio

    Makayla Jade Harris – Speaking Bio

    Makayla Jade Harris is the founder and CEO of ASET, the industry’s leading virtual sales agency for photographers. What began as a personal mission to create lasting heirlooms for her own family has evolved into a company that now partners with studios worldwide, transforming how photographers sell, serve, and scale through powerful post-session experiences. A former wedding photographer turned sales strategist, Makayla has helped hundreds of creatives increase their revenue through proven consultative selling methods, high-end client experience design, and emotionally driven product presentation. She’s known for cutting through the fluff, teaching real strategies that work, and helping photographers break through income ceilings by focusing on connection, value, and intentional business design.

    Makayla has served on the Board of Directors for the Professional Photographers of America (PPA) for seven years and currently serves as President, playing an active role in shaping the future of the photography industry.

    She’s been recognized with awards like 40 Under 40 and Women on the Rise, and has spoken on stages for  Imaging USA, WPPI, Shutterfest, Lens & Light, and more. Whether she’s training sales teams, designing curriculum, or helping creatives reclaim their time and profit, Makayla brings a blend of heart, hustle, and hard-earned wisdom to every room she steps into.


    In Person Meeting

    • Free to PPSV Members
    • $45 Guest Fee for Non-Members

    Agenda:

    • 6:00-6:30 pm: Networking (with a simple/light dinner provided)
    • 6:30-7:00 pm: New Member Intros/Announcements/Business
    • ~7:00-9:00 pm: {GUEST SPEAKER - TOPIC}


    • 21 May 2026
    • 9:00 AM - 5:00 PM
    • 2224 Auburn Blvd., Sacramento, CA 95821
    Register



    • The Next Level Business Blueprint
      Full-Day Intensive for Photographers Ready to Grow with Intention

      If your business feels busy but not truly profitable…
      If you’re working hard but not seeing the results you know are possible…
      This is where things start to shift.

      This full-day intensive is designed to help you step back, see your business clearly, and finally understand what’s working, what’s not, and exactly how to move forward with purpose.

      You won’t just leave inspire you’ll leave with a plan.

      What You’ll Learn (and Why It Matters):

      Gain Clarity on Where You Really Stand

      • Identify the gap between where you are and where you want to be
      • Understand what’s been holding you back so you can stop spinning your wheels and start making real progress

      Take Control of Your Numbers (Without the Overwhelm)

      • Learn the key metrics that quietly drive your business success
      • Make confident decisions backed by clarity not guesswork

      Eliminate Hidden Time & Revenue Leaks

      • Uncover the small inefficiencies that are costing you more than you realize
      • Streamline your workflow so your time starts working for you not against you

      Reverse-Engineer Your Income Goals

      • Break down exactly what it takes to reach your desired revenue
      • Spot the weak points in your current process and fix them with intention

      Build Multiple Paths to Growth

      • Stop relying on one source of income or marketing strategy
      • Learn how to create consistent opportunities that keep your business moving forward

      Make Small Shifts That Drive Big Results

      • Discover the high-impact changes that increase revenue without a complete overhaul
      • Implement smarter strategies that create momentum quickly

      Strengthen the Mindset That Supports Growth

      • Identify the habits and thought patterns that keep photographers stuck
      • Step into a more confident, decisive approach to running your business

      Walk Away with a 90-Day Action Plan

      • Leave with a clear, focused roadmap tailored to your next level
      • Know exactly what to do next—and how to stay on track

      The Experience

      This isn’t about adding more to your plate it’s about refining what matters most.

      You’ll spend the day working on your business (not just in it), gaining clarity, direction, and the confidence to move forward with purpose.

      The Outcome

      By the end of the day, you’ll stop guessing…stop second-guessing…and start leading your business with clarity, intention, and momentum.

      Makayla Jade Harris – Speaking Bio

      Makayla Jade Harris is the founder and CEO of ASET, the industry’s leading virtual sales agency for photographers. What began as a personal mission to create lasting heirlooms for her own family has evolved into a company that now partners with studios worldwide, transforming how photographers sell, serve, and scale through powerful post-session experiences. A former wedding photographer turned sales strategist, Makayla has helped hundreds of creatives increase their revenue through proven consultative selling methods, high-end client experience design, and emotionally driven product presentation. She’s known for cutting through the fluff, teaching real strategies that work, and helping photographers break through income ceilings by focusing on connection, value, and intentional business design.

      Makayla has served on the Board of Directors for the Professional Photographers of America (PPA) for seven years and currently serves as President, playing an active role in shaping the future of the photography industry.

      She’s been recognized with awards like 40 Under 40 and Women on the Rise, and has spoken on stages for  Imaging USA, WPPI, Shutterfest, Lens & Light, and more. Whether she’s training sales teams, designing curriculum, or helping creatives reclaim their time and profit, Makayla brings a blend of heart, hustle, and hard-earned wisdom to every room she steps into.

    All-Day Workshop Pricing Information:

    • 1- Day -    $129 PPSV Members
    • 1- Day -    $149 Affiliates (PPWC & PPSCV)
    • 1- Day -    $299 Non-Members



      • 27 May 2026
      • 6:00 PM - 10:00 PM
      • Online
      Register


      Join us for our next PPSV Image Competition on

      May 27, 2026

      Submissions Open: April 30, 2026
      Submissions Closes: May 25, 2026 5:00 PM

      Why enter?

      • You will receive professional feedback in a positive environment
      • It's an excellent way to learn and grow your artistic skills
      • There's an opportunity for PPSV members to win fabulous prizes
      • PPSV Members qualify for annual awards, such as Category Winners and Photographer of the Year

      When:  May 27th  at 6:00pm, via Zoom & printcompetition.com

      Categories:

      • Portraits
      • Weddings & Events
      • Landscape
      • Nature/Wildlife
      • Photojournalism
      • Open Illustrative
      • Artist

      Each image is judged against PPA’s 12 Criteria for Merit Image
      Competition rules can be viewed here Rules & Info

      Start time (pacific time zone):

              6:00 pm PPSV announcements, Q&A, judge introductions
            ~6:15 pm competition starts, ends approximately 9:30 pm

      Deadline for image submissions:  May 25, 2026 5:00 pm

      You will be sent a zoom link in an email once you register & again the day before the competition. It will also be available in the GameDay app from the audio tab on the printcompetition.com website. 

      Fee:  The fee for PPSV, PPWC, and PPSCV members is $10.00 per image. Guest fee is $15.00 per image.

      Note: You will need to register with printcompetition.com and minimally pay for the BASIC membership to ENTER images for competition.
      You can use the website free account to just watch the competition.
      The Print Competition website basic membership is $16 yearly. Premium membership is $20 Quarterly or $75 annually.

      Sponsored by: 

      • 30 May 2026
      • 12:00 PM - 2:00 PM
      • Maylight Studio 63 Natoma Street, Suite 160 Folsom 95630
      • 7
      Register


      Studio Tour


      You’re Invited! 

      Join us at Maylight Studio for a behind-the-scenes look at how Krista May runs her thriving full-time headshot business—right here in our own community.

      This is more than just a demo… it’s an opportunity to connect, learn, and be inspired.

      Krista will walk us through her approach to creating polished, professional headshots, including:

      • Lighting setups that deliver consistent, high-end results
      • Simple, effective posing techniques that bring out natural confidence
      • Creative use of gels to quickly produce custom, brand-aligned background colors

      Whether you’re looking to refine your headshot workflow, add new creative tools to your skillset, or simply spend time with fellow photographers, this is a great chance to step away from your day-to-day and invest in your craft.

      Members and guests are warmly welcome—so feel free to bring a friend and make it a fun, inspiring afternoon together.

      Come curious, come ready to learn, and leave with ideas you can put into action right away.



      For PPSV Members 

      $10 per Member & Guests 



      • 31 May 2026
      • 10:00 AM - 4:00 PM
      • 2224 Auburn Blvd. Sacramento, CA 95821

      Turn Used Gear Into Holiday Cash!

      Please call or text 1-650-670-2929 for an appointment

      Walk-Ins Welcome


      Please include a list items you want to sell and include your phone number. You will receive a call with an appointment time. Special arrangements can be made for a large number of items or collections.

      Please Note: Appointments are from 10:00 am to 4:00 pm.

      Walk-ins are welcome, but you may need to wait for some time.

      KEH will cut a check on the spot for good working condition:

      • Digital & Film Cameras
      • Lens and Flash Units

      Please no darkroom and lighting equipment or point & shoot cameras. 

      A check will be written to you that day!

      Plus, they take care of packaging and shipping!


      • 17 Jun 2026
      • 6:00 PM - 9:30 PM
      • Holiday Inn 2224 Auburn Blvd, Sacramento, CA 95821
      Register


      • The Art of Storytelling
        with 
        Corey McDonald


        Agenda:

        • 6:00-6:30 pm: Networking (with a simple/light dinner provided)
        • 6:30-7:00 pm: New Member Intros/Announcements/Business
        • 7:00-9:30 pm: Speaker
         Cost:
        • Free to PPSV Members
        • $45 Guest Fee for Non-Members


        Storytelling is what turns an image into an experience — in this immersive presentation, attendees will see firsthand how powerful visual narrative can be.

        This presentation features a curated collection of approximately 30 original artworks, shown in a cinematic, movie-style format. Rather than viewing images in isolation, attendees experience selected recorded image sequences — strategically excerpted to fit the 90-minute format — that demonstrate how layered visuals can evoke emotion, create tension, and guide the viewer through a story.

        By engaging the audience through strong visual stimulation, this presentation helps attendees retain what they see, understand why it works, and apply those principles to their own creative process.

        What Attendees Will Learn & Why It Matters

      • Visual Storytelling Through Sequenced Artwork
        See how individual images connect to form a larger narrative that captures attention and keeps viewers emotionally engaged.
      • Why Visual Stimulation Improves Learning & Retention
        Understand how storytelling through imagery helps your audience remember your work—and your message.
      • Advanced Photoshop Story-Building Techniques
        Learn how landscapes, architecture, elements, and subjects are composited to support a story rather than distract from it.
      • Creating Epic Scenes with Purpose
        Discover how to design scenes that feel intentional, immersive, and believable—so every element serves the narrative.
      • Translating Inspiration Into Your Own Work
        Walk away with a clearer framework for telling your own stories, not just creating visually impressive images.

      • Why This Presentation Resonates

      • Cinematic, immersive experience—not a slideshow
      • Story-first approach to compositing and digital artistry
      • Inspiration paired with practical insight
      • Designed to spark new creative direction


      Who This Presentation Is For

      This presentation is ideal for photographers and digital artists who want to:

      • Move beyond single “wow” images and create deeper meaning
      • Strengthen emotional connection in their work
      • Elevate compositing with intention and narrative
      • Develop a clearer artistic voice

      By the end of this presentation, attendees won’t just see powerful storytelling — they’ll understand how to build it, shape it, and apply it to their own creative journey.

      Speaker Bio:

      Corey is an international award-winning photographer and digital artist from the southeast United States. He’s a writer and is the best at grilling and smoking BBQ. When he’s not doing any of the previous, he’s focused on clients. 
      Corey’s philosophy is portraits are not just pictures, they’re proof that someone mattered, and they deserve to live where you can see them.  He holds the following PPA credentials: Master Photographer, Master Artist, Photographic Craftsman, and Certified Professional Photographer.  Plus, Accredited Professional of Animal Imagery from Animal Image Maker.



      • 18 Jun 2026
      • 9:00 AM - 5:00 PM
      • 2224 Auburn Blvd., Sacramento, CA 95821
      Register



        • Art of Wildlife: Creating Hand-Painted Digital Masterpieces
          with Corey McDonald

           
          Step into the role of a digital artist and storyteller in this immersive, hands-on workshop designed to help you transform wildlife images into compelling, gallery-worthy works of art—using your skill, creativity, and vision… not artificial intelligence.

          In this class, you’ll learn how to extract a subject and intentionally design a background or scene, then hand-paint and refine the final image using professional techniques. You’ll complete 1–2 finished artworks during class, giving you real portfolio pieces you can be proud to share and sell.

          Every element of this process is done manually, giving you full creative control and a deeper understanding of digital artistry—so your work remains authentic, original, and unmistakably yours.

          What You’ll Learn & Why It Matters

        • Subject Extraction & Scene Creation
          Build believable, emotionally engaging environments that elevate your wildlife images from “nice” to unforgettable.
        • Creative Light Control (Dodging & Burning)
          Shape light and shadow to guide the viewer’s eye and add depth, drama, and realism.
        • Color & Shadow Refinement
          Learn how to harmonize colors and adjust shadows so every element feels naturally connected.
        • Detail Enhancement Techniques
          Bring out fur, feathers, texture, and expression to create striking visual impact.
        • Digital Painting with Professional Brushes
          Master the mixer brush and custom painting tools to blend, soften, and enhance your scenes with confidence.
        • Finishing & Presentation Polish
          Apply final touches that give your artwork a refined, professional, exhibition-ready look.

        • What Makes This Workshop Different

        • No AI. No shortcuts. No filters.
          Every image is created through hands-on editing and painting techniques, ensuring your work reflects your personal artistry and craftsmanship.
        • Real-Time Creation
          You won’t just watch—you’ll actively build 1–2 complete pieces during class.
        • Portfolio & Income Focused
          Walk away with finished artwork you can confidently present, print, enter into competition, or offer to clients.

        Who This Workshop Is For

        This workshop is ideal for photographers and artists who want to:

        • Expand into fine art wildlife imagery
        • Differentiate their work in a crowded market
        • Build higher-value creative offerings
        • Develop true digital painting skills
        • Strengthen their artistic voice

        BIO 

        Corey is an international award-winning photographer and digital artist from the southeast United States. He’s a writer and is the best at grilling and smoking BBQ. When he’s not doing any of the previous, he’s focused on clients.  Corey’s philosophy is portraits are not just pictures, they’re proof that someone mattered, and they deserve to live where you can see them.  He holds the following PPA credentials: Master Photographer, Master Artist, Photographic Craftsman, and Certified Professional Photographer.  Plus, Accredited Professional of Animal Imagery from Animal Image Maker.

        All-Day Workshop Pricing Information:

      • 1- Day -    $129 PPSV Members
      • 1- Day -    $149 Affiliates (PPWC & PPSCV)
      • 1- Day -    $299 Non-Members


        • 20 Jun 2026
        • 2:30 PM - 4:30 PM
        • 1206 Front St, Sacramento, CA 95814
        • 11
        Register


        Sights & Sips on the Sacramento River

        Exclusively for PPSV Members & Guests

        June 20, 2026 - $20 per person (Normal Price $38)

        Board:  2:30 pm Cruise 3:00- 4:30 pm

        RSVP By May 29, 2026

        Space is Limited  Only 5 Spots Left



        Ready to step away from the daily grind and connect with your photography community in a whole new way?

        Join your fellow PPSV members for a relaxed, fun-filled afternoon on the water. This isn’t just a cruise—it’s a chance to unwind, build relationships, and enjoy Sacramento from a fresh perspective.

        Whether you come to socialize, recharge, or simply enjoy the views with a drink in hand, this is your time to slow down and enjoy the moment.

        What’s Included (and Why You’ll Love It):

        • 1.5 Hour Cruise - Unplug and reset while cruising the Sacramento River—because sometimes your best ideas come when you step away from work.
        • Live DJ – Top 40 Hits - Keep the energy up with a fun, upbeat vibe that makes it easy to relax and enjoy the experience.
        • Scenic Sacramento Views- Take in the skyline and river views—perfect for inspiration (and yes, you’ll probably want to capture a few moments).
        • Social Cocktail Atmosphere - Mix, mingle, and connect with fellow photographers in a casual, welcoming setting.  
          Seating is limited - first come, first served - so come early & claim your spot!
        • Full Cash Bar + Bites Available - Grab your favorite drink and enjoy small bites available for purchase as you cruise.

        The Real Win?

        Time with your community—without cameras in hand, deadlines, or client expectations. Just good conversations, fresh air, and a reminder of why you love what you do.

        Spots are limited, and this one will fill quickly—so grab your ticket and come join us on the water.


        • 15 Jul 2026
        • 6:00 PM - 9:00 PM
        • Holiday Inn 2224 Auburn Blvd, Sacramento, CA 95821
        Register


        Cognitive Portraiture: Designing Images the Brain Can’t Ignore


        With Kelly and Kalina Kelly Schneider

        A LUMEN SYSTEM Educational Experience

        6:00 PM - 9:00 PM

        LOCATION: Holiday Inn
        2224 Auburn Blvd
        Sacramento, CA 95821



        Course Summary

        This 90-minute educational presentation explores the psychology and science behind visual attention, emotional connection, and intentional portrait design, teaching photographers how to create portraits that instantly capture attention, guide the viewer’s eye, and leave a lasting emotional impression.

        Through the LUMEN SYSTEM and Three Pillars framework, students learn how the human brain processes imagery and how intentional decisions in lighting, tonal hierarchy, composition, contrast, and emotional weighting influence viewer behavior and strengthen visual storytelling.

        What Students Will Learn

        • Understand how the brain prioritizes visual information so they can create portraits that immediately capture and hold viewer attention.
        • Learn how to intentionally align Point of Interest (POI), focal point, and exposure anchor to create stronger emotional connection and visual clarity.
        • Use light, color, gesture, contrast, and composition strategically to guide the viewer’s eye and control attention flow throughout the portrait.
        • Recognize how tonal hierarchy, brightness distribution, and dynamic range influence emotional response so images feel more intentional and impactful.
        • Develop stronger storytelling skills by building portraits backward from emotional goals to create more memorable and emotionally resonant imagery.
        • Strengthen technical consistency through improved understanding of exposure anchoring, subject separation, contrast management, and controlled lighting strategies.
        • Increase originality and creative confidence by understanding why certain visual choices trigger stronger psychological and emotional engagement.

        Topics Covered

        • The psychology of visual attention
        • How the brain scans imagery
        • Saliency versus distraction
        • Eye tracking and gaze behavior
        • Exposure anchoring and tonal control
        • Composition and cognitive balance
        • Negative space psychology
        • Emotional movement within portraits
        • Color contrast and subject isolation
        • Designing “brain-sticky” portraits with intent

        Ideal Audience

        Designed for portrait photographers, wedding photographers, fine art photographers, creative visual storytellers, educators, and intermediate to advanced creators who want greater emotional, psychological, and visual control in their imagery.

        Student Takeaway

        Students leave with a practical understanding of how viewers emotionally and visually experience portraits, giving them the tools to intentionally design images that create stronger connection, clearer storytelling, and greater visual impact.

        In Person Meeting:

        • Free to PPSV Members
        • $45 Guest Fee for Non-Members

        Agenda:

        • 6:00-6:30 pm: Networking (with a simple/light dinner provided)
        • 6:30-7:00 pm: New Member Intros/Announcements/Business
        • 7:00-9:00 pm: Guest Speaker

        Speaker Bio

        Kelly Schneider is a nationally recognized portrait artist, educator, and mentor.

        With a Master of Science degree in Human Systems Integration from the prestigious Naval Postgraduate School in Monterey, California, and a bachelor’s degree in business management from Excelsior College in New York, Kelly brings a uniquely analytical and structured approach to photography education. He has completed executive leadership programs at both UC Berkeley and Duke University and holds certifications from the Department of Defense as a Master Training Specialist and Level III Logistics Specialist. With over 25 years of experience in high-level training design, delivery, and program funding—including serving as Director of Training for the $95 million FORD Class Nuclear Aircraft Carrier Program in Washington, D.C.—Kelly fuses technical precision with artistic expression in all aspects of his photographic instruction.

        Together with Kalina, a gifted photographer and active PPA member, Kelly has taught and mentored over 2000 students through immersive 1- to 7-day workshops across the U.S. and Europe. Their programs have been featured at renowned institutions, including the Georgia School of Photography, Florida School of Photography, Mid-Atlantic School of Photography, California Center for Digital Arts, and for three consecutive years at the Texas School of Photography. They also lead destination-based portrait workshops and educational photography tours in Italy, Ireland, and Bali.


        • 17 Jul 2026
        • 9:00 AM
        • 18 Jul 2026
        • 5:00 PM
        • 2224 Auburn Blvd., Sacramento, CA 95821
        Register



        • Advanced Creative Portraiture Workshop

          A Two-Day Immersive Educational Experience

          Workshop Overview

          This intensive two-day workshop is designed to help photographers move beyond simply taking technically correct portraits and begin intentionally creating emotionally compelling, visually powerful imagery with confidence and consistency.

          Through a combination of structured classroom education, guided hands-on shooting sessions, real-time critique, and cognitive visual analysis, students learn how to strengthen both the artistic and technical sides of portrait creation while developing a repeatable creative process they can apply long after the workshop ends.

          Built around proven adult-learning methodologies and performance-based instruction, this workshop combines creative exploration with practical execution to accelerate growth in storytelling, lighting, composition, emotional communication, and visual design.

          What Students Will Learn

          • Learn how to develop creative ideas, emotional goals, and visual narratives intentionally so portraits communicate with greater clarity, depth, and emotional impact.
          • Understand how technical confidence directly influences creativity, allowing photographers to make stronger artistic decisions under real shooting conditions.
          • Master the Three Pillars of Light, Exposure, and Composition to create portraits with stronger visual hierarchy, subject separation, and viewer engagement.
          • Apply exposure anchoring, light flow control, color harmony, and negative space intentionally to guide viewer attention and create more polished, cinematic imagery.
          • Gain practical experience by rotating through photographer, art director, assistant, and lighting support roles to better understand the full creative workflow behind successful portrait sessions.
          • Improve problem-solving and shooting confidence through immediate instructor feedback, guided correction, and real-world shooting challenges.
          • Learn advanced emotional storytelling techniques using movement, gesture, environmental integration, and cinematic portrait construction to create more emotionally resonant portraits.
          • Understand tonal distribution, controlled contrast, chiaroscuro lighting, and shadow management to create greater dimensionality, mood, and emotional weight within an image.
          • Develop stronger visual communication skills by analyzing saliency, viewer attention flow, and emotional impact during live image evaluations and group critiques.
          • Strengthen creative adaptability by completing intentional portrait challenges with assigned emotional objectives and controlled creative constraints.
          • Build long-term creative growth systems through portfolio development strategies, visual identity refinement, and repeatable creative workflows.

          Educational Philosophy

          Unlike traditional “watch me shoot” workshops, this experience is intentionally structured around proven instructional systems designed to create measurable growth, practical application, and repeatable creative execution.

          Using frameworks such as the ADDIE instructional model and the
          Knowledge → Skill → Ability (KSA) progression system, students move beyond inspiration alone and develop deeper understanding, stronger technical retention, improved decision-making, and greater creative confidence.

          This structured learning approach combines:

          • intentional creativity
          • guided repetition
          • real-time correction
          • cognitive understanding
          • and practical application

          So, students leave with not only stronger portraits, but also repeatable systems for sustained artistic and professional growth.

          Ideal Audience

          Designed for portrait photographers, wedding photographers, creative visual storytellers, and intermediate to advanced creators seeking stronger emotional storytelling, technical mastery, and intentional visual communication in their work.

          Bio

          Kelly Schneider is a nationally recognized portrait artist, educator, and mentor.

          With a Master of Science degree in Human Systems Integration from the prestigious Naval Postgraduate School in Monterey, California, and a bachelor’s degree in business management from Excelsior College in New York, Kelly brings a uniquely analytical and structured approach to photography education. He has completed executive leadership programs at both UC Berkeley and Duke University and holds certifications from the Department of Defense as a Master Training Specialist and Level III Logistics Specialist. With over 25 years of experience in high-level training design, delivery, and program funding—including serving as Director of Training for the $95 million FORD Class Nuclear Aircraft Carrier Program in Washington, D.C.—Kelly fuses technical precision with artistic expression in all aspects of his photographic instruction.

          Together with Kalina, a gifted photographer and active PPA member, Kelly has taught and mentored over 2000 students through immersive 1- to 7-day workshops across the U.S. and Europe. Their programs have been featured at renowned institutions, including the Georgia School of Photography, Florida School of Photography, Mid-Atlantic School of Photography, California Center for Digital Arts, and for three consecutive years at the Texas School of Photography. They also lead destination-based portrait workshops and educational photography tours in Italy, Ireland, and Bali.

        All-Day Workshop Pricing Information:

        • 1- Day -    $129 PPSV Members
        • 2 -Days-   $199- PPSV Members
        • 1- Day -    $149 Affiliates (PPWC & PPSCV)
        • 2 - Days - $279 Affiliates (PPWC & PPSCV)
        • 1- Day -    $299 Non-Members
        • 2 - Days - $579 Non-members



          • 21 Oct 2026
          • 6:00 PM - 9:00 PM
          • Holiday Inn 2224 Auburn Blvd, Sacramento, CA 95821
          Register



          Color Theory and Creative Lighting using Gels

          with John Gress

          In Person Meeting:

          • Free to PPSV Members
          • $45 Guest Fee for Non-Members

          Agenda:

          • 6:00-6:30 pm: Networking (with a simple/light dinner provided)
          • 6:30-7:00 pm: New Member Intros/Announcements/Business
          • 7:00-9:00 pm: Speaker Program

          Join photographer and educator John Gress for a vibrant 90-minute presentation exploring creative lighting techniques using both flash with colored gells. Whether you’re looking to punch up your portfolio with bold, expressive color or simply gain more control over how mood and tone are shaped through light, this session will equip you with the ideas and technical insight to get there.

          Key Takeaways:

          • Mastering color harmony- to guide mood and emotion, creating portraits that feel authentic, timeless, and memorable.
          • Reduce editing time by getting color right in-camera, resulting in cleaner files and smoother post-production.
          • Create portraits that flatter your clients’ skin tones and clothing choices
          • Choosing the right colors for different creative outcomes
          • Real-world tips for setup and consistency
          • Exploring how color influences emotion and narrative
          • Practical insights to inspire experimentation in your own work

          Perfect for photographers of all experience levels, this session is designed to spark new ideas and help you use color with greater confidence and intention.

          BIO

          For more than 25 years, Chicago photographer John Gress has created striking photography and video content for some of America’s largest companies and leading international publications. His work spans lifestyle, advertising, portraiture, and video for the beauty industry, professional sports leagues, and high-profile campaigns. Named by Professional Photographer Magazine as “one of the nation’s foremost experts on lighting,” Gress is known for his bold, dynamic style both on location and in studio. His clients include Nike, Coors Light, Windex, Glade, the NBA, Hyatt Hotels, Lufthansa, WAHL Clipper Corporation, and Panini trading cards, and his work has appeared in publications such as Time, People, Sports Illustrated, Rolling Stone, US Weekly, and The New York Times. In 2025, Gress helped lead Team USA to victory in the World Photographic Cup, earning Best in the Nation for the highest-scoring U.S. image, and was also honored at the United Nations with a Professional Photographer Achievement Award from the International Photographic Council.

          Gress discovered photography as a teenager in Oregon when he brought his mother’s Vivitar camera to summer camp. By his senior year of high school he was already covering major events for the Associated Press. Today he combines technical mastery with a deep understanding of branding and storytelling to create powerful visual content for clients around the world. A passionate educator and mentor, Gress shares his expertise through Instagram, YouTube, industry publications, conferences, and hands-on workshops across the United States, helping photographers strengthen both their technical skills and creative vision while advancing the craft of photography.


          • 22 Oct 2026
          • 9:00 AM - 5:00 PM
          • 2224 Auburn Blvd., Sacramento, CA 95821
          Register



          • From Flat to Fantastic:

            Unlocking the Power of Studio Lighting
            with John Gress

            Go beyond the basics to create depth, drama, and polish in every shot

            Workshop Description

            Join portrait and commercial photographer John Gress for a dynamic, hands-on lighting workshop designed to build confidence and control in the studio. Throughout the day, John demonstrates how he creates his signature looks—starting with clean, precise one- and two-light setups and gradually sculpting light into more dramatic, dimensional, and moody results—while guiding you through a series of thoughtfully designed setups with a professional model.

            This workshop is open to photographers of all experience levels. John’s teaching style meets you where you are, beginning with strong foundations and layering complexity step by step so everyone learns together. Along the way, you’ll gain a deeper understanding of how intentional lighting choices shape mood, depth, and story.

            Attendees will have opportunities to photograph throughout the workshop—typically around one-third of the day—while John works with participants individually, answering questions, offering feedback, and helping refine both technique and creative decision-making.

            If you’re ready to elevate your studio lighting in a collaborative, supportive environment, this workshop delivers practical tools you can use immediately—whether your goal is clean, polished imagery or bold, dramatic portraits that command attention.

            What You’ll Learn

            • How to build clean, precise lighting using simple one- and two-light setups
            • When and how to layer light to add depth, contrast, and drama
            • How small lighting adjustments dramatically change mood and impact
            • Strategies for maintaining control and consistency in the studio
            • How to confidently move between light & airy and dark & moody looks
            • A repeatable lighting process you can adapt to portrait or commercial work

            BIO

            For more than 25 years, Chicago photographer John Gress has created striking photography and video content for some of America’s largest companies and leading international publications. His work spans lifestyle, advertising, portraiture, and video for the beauty industry, professional sports leagues, and high-profile campaigns. Named by Professional Photographer Magazine as “one of the nation’s foremost experts on lighting,” Gress is known for his bold, dynamic style both on location and in studio. His clients include Nike, Coors Light, Windex, Glade, the NBA, Hyatt Hotels, Lufthansa, WAHL Clipper Corporation, and Panini trading cards, and his work has appeared in publications such as Time, People, Sports Illustrated, Rolling Stone, US Weekly, and The New York Times. In 2025, Gress helped lead Team USA to victory in the World Photographic Cup, earning Best in the Nation for the highest-scoring U.S. image, and was also honored at the United Nations with a Professional Photographer Achievement Award from the International Photographic Council.

            Gress discovered photography as a teenager in Oregon when he brought his mother’s Vivitar camera to summer camp. By his senior year of high school he was already covering major events for the Associated Press. Today he combines technical mastery with a deep understanding of branding and storytelling to create powerful visual content for clients around the world. A passionate educator and mentor, Gress shares his expertise through Instagram, YouTube, industry publications, conferences, and hands-on workshops across the United States, helping photographers strengthen both their technical skills and creative vision while advancing the craft of photography.

            LIMITED  CLASS SIZE 

          All-Day Workshop Pricing Information:

          • 1- Day -    $129 PPSV Members
          • 1- Day -    $149 Affiliates (PPWC & PPSCV)
          • 1- Day -    $299 Non-Members



          Past events

          16 Apr 2026 PPSV 2-Day Workshop - Lighting For All Occassions with Rick Ferro
          15 Apr 2026 Shaping the Image: Creating Impact, Consistency, and Profit
          22 Mar 2026 Canva for Photographers
          18 Mar 2026 PPSV- Chasing Flight: The Art and Thrill of Air2Air Photography Missions
          14 Mar 2026 PPSV-Mural Walk
          25 Feb 2026 PPSV Quarterly Image Competition - Feb 25, 2026
          21 Jan 2026 PPSV-The Art of Portraiture with Adilfa Ford
          21 Dec 2025 KEH CAMERA BUY BACK
          12 Dec 2025 PPSV Winter Gallery Party - Dec. 2025
          19 Nov 2025 PPSV Quarterly Image Competition - November 2025
          6 Nov 2025 Bird Photography: Tips to Help You Do It Even Better
          16 Oct 2025 Hanson Fong- The Art and Magic of Posing & Lighting – How To Be A Complete Photographer
          15 Oct 2025 Posing & Lighting Anyone - Anytime - Anywhere -PPSV Monthly Meeting
          12 Sep 2025 PPSV Workshop - September 2025: Unmesh Dinda (Photoshop Basics to Brilliance: The Ultimate Hands-On Bootcamp)
          10 Sep 2025 PPSV Monthly Meeting - Real-World AI for Photographers- Unmesh Dinda
          20 Aug 2025 PPSV Quarterly Image Competition - August 2025
          16 Aug 2025 KEH CAMERA BUY BACK
          10 Aug 2025 PPSV Summer Pool Party
          17 Jul 2025 PPSV Workshop - July 2025: George Joell III (Mastering a Wedding Like a Pro/Off Camera Lighting for Creatives)
          16 Jul 2025 PPSV Monthly Meeting - July 2025: George Joell III (Lighting on the Go - Small Light, Big Results)
          19 Jun 2025 PPSV Workshop - June 2025: Gary Hughes (Volume Headshot Master Class)
          18 Jun 2025 PPSV Monthly Meeting - June 2025: Gary Hughes (The Headshot Side-Hustle)
          18 Jun 2025 KEH CAMERA BUY BACK
          21 May 2025 PPSV Quarterly Image Competition - May 2025
          7 May 2025 PPSV Members-only Bonus Zoom - May 2025: Cheri Hammon (Presentation - The Final Touch)
          26 Apr 2025 PPSV Social (April) - Photo Walk at The Flower Farm
          24 Apr 2025 PPSV Workshop - April 2025: Mark Campbell (Real Estate Deep Dive + Drones Workshop)
          23 Apr 2025 PPSV Monthly Meeting - April 2025: Mark Campbell (Real Estate from the Ground Up), Powered by Aftershoot
          19 Mar 2025 PPSV Image Competition - March 19, 2025
          7 Mar 2025 PPSV Social
          19 Feb 2025 PORTRAITS & LIGHTING: Mastering Light with Confidence
          15 Jan 2025 2025 Kick Off Meeting
          15 Jan 2025 PPSV Open House: Photography, Travel, Friendship, and Adventure - The World Awaits Your Lens.
          13 Dec 2024 PPSV Gallery - Winter Party
          17 Nov 2024 Fall Studio Tour
          13 Nov 2024 PPSV Image Competition - November 2024
          17 Oct 2024 Working With Pin-Up Models And Learning Old Hollywood Lighting
          16 Oct 2024 Perfecting Your Price List with Chris Wooley
          18 Sep 2024 How To Hire And Be The Ultimate Second Photographer
          18 Sep 2024 KEH CAMERA BUY BACK
          25 Aug 2024 PPSV Pool Party
          21 Aug 2024 PPSV Image Competition - August 2024
          18 Jul 2024 PPSV Workshop - July 2024: Cris Duncan (Lighting for Sales Workshop)
          17 Jul 2024 PPSV Monthly Meeting - July 2024: Cris Duncan (One Light: 10 Portraits)
          27 Jun 2024 PPSV Special Event - Studio Tour
          20 Jun 2024 Mark Campbell - Underwater🧜‍♀️Photography Workshop
          19 Jun 2024 Mark Campbell, PPA President - Where Are You Supposed to Be?
          21 May 2024 Gold Rush Image Competition - May 2024 (PPSV, PPSCV, PPWC)
          17 Apr 2024 PPSV Monthly Meeting - April 2024: Jim Trapp (Fitness Photography – Lighting with Impact)
          27 Mar 2024 PPSV Image Competition - Boot Camp
          20 Mar 2024 PPSV Monthly Meeting - March 2024: Kathy Triolo (Generative AI - Harnessing Creativity through Artificial Intelligence)
          21 Feb 2024 PPSV Image Competition - February 2024
          8 Feb 2024 PHOTOSHOP - ZERO TO SIXTY... with Michael Collins
          17 Jan 2024 PPSV Open House: Hanson Fong Posing & Lighting Anywhere
          13 Dec 2023 PPSV Winter Gallery Party
          17 Nov 2023 PPSV November Workshop: Josh Hanna - Senior Composites: Simplified Workshop
          16 Nov 2023 PPSV November Workshop: Josh Hanna - Unconventional Senior Portraits Workshop
          15 Nov 2023 PPSV November Meeting: Josh Hanna - Unconventional Senior Portraits Market
          1 Nov 2023 PPSV November 2023 Image Competition
          20 Oct 2023 Shannon Squires Toews - Fine Art Composite Workshop
          19 Oct 2023 Shannon Squires Toews - Fine Art Portraiture Workshop
          18 Oct 2023 KEH - Turn Your Gear Into CASH!
          24 Sep 2023 PPSV California Capital Airshow Event
          20 Sep 2023 PPSV September Meeting: Jeff Galinovsky - Being Profitable in High Volume Sports
          16 Aug 2023 PPSV August 2023 Image Competition
          19 Jul 2023 PPSV July Meeting: PPA President Kira Derryberry - Everyone Needs a Headshot
          19 Jul 2023 PPSV July Workshop: Wine, Lunch, and Open Q&A with PPA President Kira Derryberry
          14 Jun 2023 Landscape Photography: Achieving Technical Excellence and Crafting Artistically Expressive Images
          21 May 2023 Open Studio for PPSV Members & Guests
          17 May 2023 PPSV May 2023 Image Competition
          20 Apr 2023 High Impact Personal Branding & Headshots
          19 Apr 2023 Master Your DIGITAL Marketing with Chris Wooley
          2 Apr 2023 Mural Photo Op!
          15 Mar 2023 PPSV March 2023 Image Competition
          1 Feb 2023 2023 PPSV In-Person Kick Off Party
          18 Jan 2023 Lightroom – What’s New and Amazing?
          16 Nov 2022 PPSV November Image Competition
          25 Oct 2022 Shooting and Selling for Success, a 1-day workshop with PPA President Jeff Dachowski
          19 Oct 2022 October Meeting - Weddings from Camera to Client in Four Hours
          28 Sep 2022 September Meeting - Secrets to High-Impact Headshots
          28 Sep 2022 September KEH
          17 Aug 2022 PPSV August Image Competition
          20 Jul 2022 July Meeting - Josh Hanna: Unconventional Senior Portraits Evening Meeting
          20 Jul 2022 July Meeting - Image & Gear Talk: BIG Changes in Lightroom! Masking & More
          15 Jun 2022 PPSV June Image Competition
          19 May 2022 Arica Dorff - Pet Photography Workshop
          18 May 2022 Arica Dorff - The Traveling Pet Photographer


          Professional Photographers of Sacramento Valley
          Est. 1953

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