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• Master Your DIGITAL Marketing

  • When
    19 Apr 2023
  •  
    6:00 PM - 9:00 PM
  • Location
    2003 Howe Ave, Sacramento, CA 95825

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  • Master Your DIGITAL Marketing
    
    

    Are Google Ads worth it? Should you pay to boost a post on Facebook? What should be in my Facebook ads to actually get paying clients? Can I optimize my website for SEO myself - or should I hire a professional?

    ­­­­Join professional photographer and educator Chris Wooley as we dive into the world of digital marketing. In this program you’ll learn the foundations of utilizing digital marketing in your photography business, complete with real world examples for photographers. Chris will simplify the complex concepts of digital marketing and give you actual ideas of how to up your digital marketing.We’ll cover a variety of way to incorporate digital marketing into your marketing process. 

    You’ll walk away with a working knowledge of:

  • How online and digital marketing works
  • Which tactics are worth spending money on (and the ones to avoid)
  • The most efficient techniques for ranking higher in Google with Search Engine Optimization (SEO).

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  • Plus, you’ll learn how:
    

  • Landing pages, lead generators, and funnels work
  • To use paid Google and Facebook ads
  • To implement email marketing with email sequences

  Most importantly, you’ll learn the secret techniques each platform needs to stop wasting money and start getting clients. You’ll be able to ask questions and get real world answers to your digital marketing questions.

  
  

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• High Impact Personal Branding & Headshots

  • When
    20 Apr 2023
  •  
    9:00 AM - 5:00 PM
  • Location
    2719 K Street, Sacramento, CA. 95816
  • Spaces left
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  • High Impact Personal Branding & Headshots

    Personal Branding Photography is a hot commodity. From Influencers to Entrepreneurs and CEOs, a strong personal brand with matching images is an absolute must for distinguishing yourself from the crowd. 

    In this hands-on workshop, we’ll look at the process for delivering stunning personal branding images to your clients. Save time and frustration by learning some of Chris’s favorite tips and tricks for creating headshots and personal branding images with impact.  You’ll walk away with practical strategies for personalizing your session, balancing lighting, and style, guiding your clients, and being efficient in your process.

  Learn How To:

  • Make your clients feel comfortable so you get that perfect expression
  • Use lighting to match client’s message and style
  • Pose male and female subjects so they look their best
  • Blend environmental light with off camera lighting so it looks natural
  • Use the right gear for the different jobs saving setup time and your back
  • Create an efficient business workflow to grow your business
  • Tether and show your clients their images on location

  This workshop will be held at the brand-new hotel Hyatt House in Mid Town. 

  
  

  We will be photographing models at this stunning property.  Please note there is no parking on location.  Valet parking is available for $35 per day or parking suggestions will be provided after you register.

  SEATING IS LIMITED TO 12 PHOTOGRAPHERS.  IT WILL SELL OUT FAST!

  PRICING:

  • Non-Member:  $199.00
  • Student/PPWC/PPSCV:  $119.00*
  • PPSV Membership Benefit Price:  $19.00 for Professional/Associate Members**

  ** $19 Price Automatically Shows for Yearly Professional and Associate Members. For Professional and Associate Monthly Members, your fee shows $119 and you will be reimbursed the $100 after you have paid at least 12 consecutive monthly payments. If you have already reached this milestone we will refund you before the workshop - those that have not, you will be reimbursed on your 1-year Anniversary.

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