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Perfecting Your Price List with Chris Wooley

  • 16 Oct 2024
  • 6:00 PM - 9:30 PM
  • 2003 Howe Ave, Sacramento, CA, 95825

Registration

  • Affiliate members of PPWC (Wine Country) and PPSCV (Santa Clara Valley)
  • Guest registration - currently not a member of PPSV or one of our partner affiliates (PPWC or PPSCV)
Registration is closed


MONTHLY MEETING
OCTOBER 16, 2024
6:00 PM - 9:30 PM

In Person Meeting at the Mack Powell Event Center, 
                 2003 Howe Ave, Sacramento, CA, 95825
Free to PPSV Members
$35 Guest Fee for Non-Members

Meeting Schedule:

  • 6:00-6:30 pm: Networking & light meal/snacks
  • 6:30-7:00 pm: PPSV New Member Intros/Announcements/Business
  • 7:00-9:30 pm: Program
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    Perfecting Your Pricelist

    Price with confidence! Creating a price list can feel overwhelming. How do you know if you've set up your pricing properly?

    In this class, Chris breaks down different ways to set up your pricing and strategic ways to work within each model to create a price list that works.

    In this course you will learn:

    • Calculate data to help you set sustainable, profitable pricing models
    • Psychology of pricing so your clients feel at ease at purchasing more products
    • About packages, a la carte, and create-your-own-collection models and which one will be best for your business type
    • Helpful tips about how to tweak your own pricing so you reach your minimum required sale and grow your business
    • How to shoot with the products in mind so you can offer more options to your clients.

    Chris Wooley, M. Photog., Cr., CPP

    Chris Wooley is a photographer and educator with a retail portrait studio in Spokane, Washington where he specializes in Vintage Inspired Portraits and Commercial Business Portraits. He holds the Master Photographer and Photographic Craftsman degrees and Certified Professional Photographer status from the Professional Photographers of America.  He is on the executive board for the American Society of Photographers and a past-President of the Professional Photographers of Washington. Chris has won numerous print awards, including multiple ASP State Elites, Fuji Masterpieces, ACI’s Image Excellence, and various state “best of” awards. He is a recipient of the prestigious “PPA National Award” for his contributions towards the photographic industry. Chris helps photographers learn and hone their craft by presenting at workshops, conferences and meet-ups across the US.  You can learn more about Chris at his website: www.cwooley.com





      Professional Photographers of Sacramento Valley
      Est. 1953

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