Shaping the Image:
Creating Impact, Consistency, and Profit
With Rick Ferro
Agenda:
- 6:00-6:30 pm: Networking (with a simple/light dinner provided)
- 6:30-7:00 pm: New Member Intros/Announcements/Business
- 7:00-9:00 pm: Speaker Program
This fast-paced, insight-rich presentation focuses on how to intentionally build and refine every element of an image—so your work looks more polished, purposeful, and professional.
You’ll learn how small adjustments in lighting, posing, and design can dramatically elevate your final results, strengthen your visual brand, and increase the perceived value of your work.
By developing greater control and consistency in your process, you’ll not only create stronger images—you’ll create stronger client experiences that lead to higher bookings and increased revenue.
In This Class, You’ll Learn:
- How to shape and design an image for maximum visual impact
- The study of body language and how it influences expression and connection
- Effective hand posing techniques that complete the composition
- Proven methods to help clients relax and feel confident during fine posing
- How to create beautiful, professional lighting—and enhance it with gels
- Simple refinements that elevate your work and support premium pricing
Who This Is For
This presentation is ideal for photographers who want to:
Improve consistency in their results
- Strengthen their signature style
- Build client trust and comfort
- Increase the value of every session
You’ll leave with practical tools you can apply immediately—helping you create images that feel intentional, emotionally engaging, and worthy of top-tier pricing
Meet Your Instructor: Rick Ferro
With more than 40 years of experience shaping the photography industry, Rick Ferro is one of the nation’s most respected wedding, portrait, and commercial photographers—and a passionate educator dedicated to helping photographers elevate their craft.
Rick’s client list reads like a who’s who of major brands and organizations, including 7-UP, Sprint, Mastercard, Mercedes-Benz, the Miami Dolphins, and Walt Disney World. In fact, Disney selected Rick to build and lead their wedding photography department, where he served as Senior Wedding Photographer and trained their team—setting the standard for excellence still followed today.
His work has been featured on national television through ABC’s Weddings of a Lifetime and The Regis & Kathie Lee Show, and he continues to influence photographers worldwide through books, workshops, and online education.
Rick is the author of eight+ internationally published books, including the acclaimed Creative Techniques for Lighting and Posing, and has taught photographers across the United States, Canada, and Europe. His teaching style blends real-world experience, proven systems, and practical techniques you can use immediately.
He holds both Master Photographer and Craftsman degrees from PPA, is a WPPI Master Photographer, and is a Lifetime Member of WPPI. His images have earned placement in the prestigious PPA Loan and Showcase Collections. In 2006, Rick and his wife were honored with the United Nations Leadership Award for their contributions to photography.
Today, Rick serves as a Lead Photographer and Trainer for Walt Disney World’s Fine Art Department, where he continues to mentor and inspire photographers at the highest level.
- Free to PPSV Members
- $45 Guest Fee for Non-Members
