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Attracting & Converting High-Paying Clients: Stand Out, Book Big, Sell More

  • 20 May 2026
  • 6:00 PM - 9:00 PM
  • Holiday Inn 2224 Auburn Blvd, Sacramento, CA 95821

Registration

  • Affiliate members of PPWC (Wine Country) and PPSCV (Santa Clara Valley)
  • Guest registration - currently not a member of PPSV or one of our partner affiliates (PPWC or PPSCV)

Register


Attracting & Converting High-Paying Clients: Stand Out, Book Big, Sell More

With Makayla Harris

If you’ve ever felt like you’re doing everything “right” but still attracting the wrong clients—or worse, getting ghosted this session is your reset button.

In this 90-minute presentation, you’ll learn how to shift from chasing inquiries to confidently attracting clients who value your work and are ready to invest.

What You’ll Learn (and Why It Matters):

Position Yourself as the Go-To Photographer

  • Learn how to clearly communicate your value so clients see you as an investment not an expense
  • Walk away with messaging that attracts higher paying, aligned clients (instead of price shoppers)

Elevate Your Website & Social Presence

  • Discover what subtle changes instantly increase trust and perceived value
  • Turn your online presence into a 24/7 sales tool that pre-qualifies clients before they even reach out

Create a High-End Client Experience

  • Learn how to design a seamless, elevated experience from first inquiry to final delivery
  • Build trust and emotional connection—so clients feel confident spending more (and referring others)

Sell Products That Actually Increase Your Revenue

  • Understand how to introduce printed products in a way that feels natural, not pushy
  • Increase post-session sales by offering meaningful, tangible artwork clients want to invest in

Build a Referral Network That Works for You

  • Learn how to create strategic relationships that consistently send you ideal clients
  • Keep your calendar full without relying on constant marketing or social media hustle

Shift Your Sales Mindset

  • Move from “selling” to serving so conversations feel authentic and comfortable
  • Gain confidence in pricing and presenting your work in a way that reflects its true value

The Bottom Line

You’ll leave with a clear, actionable approach to attracting better clients, increasing your average sale, and building a business that feels both profitable and aligned.

No fluff. No guesswork. Just strategies you can implement immediately.

Speaker Bio

Makayla Jade Harris – Speaking Bio

Makayla Jade Harris is the founder and CEO of ASET, the industry’s leading virtual sales agency for photographers. What began as a personal mission to create lasting heirlooms for her own family has evolved into a company that now partners with studios worldwide, transforming how photographers sell, serve, and scale through powerful post-session experiences. A former wedding photographer turned sales strategist, Makayla has helped hundreds of creatives increase their revenue through proven consultative selling methods, high-end client experience design, and emotionally driven product presentation. She’s known for cutting through the fluff, teaching real strategies that work, and helping photographers break through income ceilings by focusing on connection, value, and intentional business design.

Makayla has served on the Board of Directors for the Professional Photographers of America (PPA) for seven years and currently serves as President, playing an active role in shaping the future of the photography industry.

She’s been recognized with awards like 40 Under 40 and Women on the Rise, and has spoken on stages for  Imaging USA, WPPI, Shutterfest, Lens & Light, and more. Whether she’s training sales teams, designing curriculum, or helping creatives reclaim their time and profit, Makayla brings a blend of heart, hustle, and hard-earned wisdom to every room she steps into.


In Person Meeting

  • Free to PPSV Members
  • $45 Guest Fee for Non-Members

Agenda:

  • 6:00-6:30 pm: Networking (with a simple/light dinner provided)
  • 6:30-7:00 pm: New Member Intros/Announcements/Business
  • ~7:00-9:00 pm: {GUEST SPEAKER - TOPIC}



Professional Photographers of Sacramento Valley
Est. 1953

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